Advertising: Direct Mail    Blue Ribbon Mentor Advocate      The Brief: Develop a direct mail campaign piece to promote donations and volunteerism for    Blue Ribbon Mentor Advocate, a mentoring program within the Chapel Hill Carrboro City Schools.    The Process: Developed the positioning of the piece and executed the design.    The Results: BRMA fulfills its fundraising goals using this campaign as part of the storytelling    process. This much-lauded program has a 95% graduation rate, and the emphasis on sponsorship    of individual student scholars is a very successful positioning for their organization. In addition,    it's crucial BRMA continue to add young professionals to the volunteer mentor mix. This piece has    helped facilitate that conversation.    The For-Profit Tie-In: This piece was developed to foster corporate donations and corporate   volunteer programs for a school-based organization.