Event Design and Advertising    SECU Family House at UNC Hospitals      The Brief: Create an stand-alone, annual fundraising event for SECU Family House. Utilize the     volunteerism of UNC football coach Butch Davis and his wife Tammy.    The Process: Developed a complete brand package for the event including naming, identity    design and a microsite. From there, designed and executed a full promotional campaign including    print, radio and digital.    The Result: The tournament is two years old and has sold out both years, raising over    $250,000 for Family House. Even in the midst of the recession, revenue grew 150% in the second    year. The microsite developed for this event was the first web-based system the House offered for    fundraising activities. The success of making resources available online led to a full redesign    of the entire organization's database and donor management system.    The For-Profit Tie-In: This event was designed specifically to engage local corporations. As a    result, 75% of the revenue comes from local business partners. This strategy allows Family House    to use the tournament for large donor cultivation, with the event itself functioning as a highly    effective prospecting tool.